How much is too much? The collective impact of repetition and position in multi-segment sports broadcast
Document Type
Article
Publication Date
3-29-2012
Publication Source (Journal or Book title)
Journal of Advertising Research
First Page
87
Last Page
101
Recommended Citation
Jeong, Y., Tran, H., & Zhao, X. (2012). How much is too much? The collective impact of repetition and position in multi-segment sports broadcast. Journal of Advertising Research, 52 (1), 87-101. https://doi.org/10.2501/JAR-52-1-087-101
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