Consumers' emotional responses evoked by fermented rice noodles containing crickets and/or mango peel: impact of product information and prior insect consumption
Document Type
Article
Publication Date
9-1-2022
Abstract
Expected sensory liking and emotional profiles of three fermented rice noodles containing cricket (P-cp), mango peel (P-mp) and a combination of cricket and mango peel (P-cp*mp) were virtually evaluated using an online survey (n = 727 consumers). Data were grouped by consumers as follows: consumers, who had consumed cricket, participating in the online survey before (C-eb) or after (C-ea) receiving product information; and consumers, who had never consumed cricket, participating in the online survey before (C-nb) or after (C-na) receiving product information. Expected overall sensory liking and emotional profiles were analysed using ANOVA and Correspondence Analysis, respectively. C-ea rated all products with the highest expected sensory liking scores. P-cp and P-cp*mp evoked more negative emotions than did P-mp. Consumers who did not receive information and/or those who never consumed crickets mainly expressed negative emotions. More specifically, C-ea mostly exhibited positive emotions, whereas C-na elicited more negative emotions for all products. This study concluded that consumers' expected sensory liking and emotional profiles of fermented rice noodles containing cricket (P-cp) were influenced by additional product information and prior cricket consumption experience. This finding would be useful for introduction of products containing cricket.
Publication Source (Journal or Book title)
International Journal of Food Science and Technology
First Page
6226
Last Page
6236
Recommended Citation
Maw, W., Sae-Eaw, A., Wongthahan, P., & Prinyawiwatkul, W. (2022). Consumers' emotional responses evoked by fermented rice noodles containing crickets and/or mango peel: impact of product information and prior insect consumption. International Journal of Food Science and Technology, 57 (9), 6226-6236. https://doi.org/10.1111/ijfs.15943