Document Type
Article
Publication Date
1-1-2023
Abstract
HIV remains a serious problem in the U.S. particularly for men who have sex with men. PrEP is an intervention that can dramatically decrease the risk of HIV infection. Because rates of PrEP adoption have been lower than anticipated, researchers have called for new tactics for promoting PrEP. For this reason, we analyzed PrEP messaging on TikTok. In an analysis guided by the Health Belief Model, we found that discussions of PrEP benefits and barriers were most common on TikTok. Severity and susceptibility were least common. We distilled these findings into suggestions for promoting PrEP adoption.
Publication Source (Journal or Book title)
Communication Research Reports
First Page
250
Last Page
260
Recommended Citation
Schwartz, J., Grimm, J., & Jamison, C. (2023). PrEP on TikTok: benefits, barriers, and possibilities. Communication Research Reports, 40 (5), 250-260. https://doi.org/10.1080/08824096.2023.2269080