Here’s What You’ll Learn From This News Story: Prior Framing and Learning Reasons From News

Document Type

Article

Publication Date

6-1-2016

Abstract

In the online news environment, audience information processing may be influenced by the framing not only of a news story itself but also of other messages that introduce, link to, or accompany the news content. We test these mixed media framing effects on audience reason acquisition from news content with an experiment, in which we manipulate the frame—value or strategy—of a text introduction about the issue of stem cell research, followed by exposure, or no exposure, to a video news report about stem cell research. Value framing (as opposed to strategy framing) prior to a news story increased the number of reasons for one’s own side of the issue acquired from the news report, but no effects were found on learning reasons for the other side.

Publication Source (Journal or Book title)

Electronic News

First Page

71

Last Page

86

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