Sexual and gender minority’s social media user characteristics: Examining preferred health information

Document Type

Article

Publication Date

1-2-2018

Abstract

The authors examined the influence of social media involvement on health issues in sexual and gender minorities (SGMs). Demographic and technological characteristics of social media users and nonusers were identified, and the influence of social media involvement on these factors was assessed for its potential to influence health information needs and preferences. A survey of 2,274 SGM individuals revealed that age, sexual orientation, number of Internet access points, and use of smartphones predicted levels of social media involvement. Results suggest that a broader range of traditional and nontraditional communication channels is needed to meet a diversity of health information needs in SGMs.

Publication Source (Journal or Book title)

Health Marketing Quarterly

First Page

1

Last Page

17

This document is currently not available here.

Share

COinS