Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues
Document Type
Article
Publication Date
3-1-2020
Abstract
The purpose of this study was to propose an integrative model of activism that explains why and how individuals in the networked society are engaged in contentious issues. Incorporating the situational theory of problem solving (STOPS), hostile media perception, affective injustice, and social media efficacy, this study examined how the integrative model of activism predicts social media activism and offline activism on three issues of gun ownership, immigration, and police use of power. The integrative model of activism provides a valuable standpoint to understand activist publics and serves as a springboard for further scholarly discussion on activism and conflict resolution.
Publication Source (Journal or Book title)
Journalism and Mass Communication Quarterly
First Page
72
Last Page
97
Recommended Citation
Chon, M., & Park, H. (2020). Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues. Journalism and Mass Communication Quarterly, 97 (1), 72-97. https://doi.org/10.1177/1077699019835896