Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues

Document Type

Article

Publication Date

3-1-2020

Abstract

The purpose of this study was to propose an integrative model of activism that explains why and how individuals in the networked society are engaged in contentious issues. Incorporating the situational theory of problem solving (STOPS), hostile media perception, affective injustice, and social media efficacy, this study examined how the integrative model of activism predicts social media activism and offline activism on three issues of gun ownership, immigration, and police use of power. The integrative model of activism provides a valuable standpoint to understand activist publics and serves as a springboard for further scholarly discussion on activism and conflict resolution.

Publication Source (Journal or Book title)

Journalism and Mass Communication Quarterly

First Page

72

Last Page

97

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