Title
Examining media effectiveness across cultures and national borders: A review and multilevel framework
Document Type
Article
Publication Date
1-1-2011
Publication Source (Journal or Book title)
International Journal of Cross Cultural Management
First Page
83
Last Page
103
Recommended Citation
Moustafa Leonard, K., Van Scotter, J. R., Pakdil, F., Jbeily Chamseddine, N., Esatoglu, E., Gumus, M., Koyuncu, M., Wu, L. L., Mockaitis, A. I., Salciuviene, L., & al., e. (2011). Examining media effectiveness across cultures and national borders: A review and multilevel framework. International Journal of Cross Cultural Management, 11 (1), 83-103. https://doi.org/10.1177/1470595810389790
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