Effects of UPC barcoding on the relationships between homecenter buyers and wood products suppliers

Document Type

Article

Publication Date

4-1-1996

Abstract

An exploratory analysis of the U.S. homecenter retail and wood products industries was conducted in the spring of 1993 to assess the influence of UPC barcoding implementation on the relationships between homecenter buyers and wood products suppliers. Study results support the proposition that implementers experience relationship disruptions in the short term but have expectations of strengthened relationships in the long term. The primary reason for relationship disruption is the difference in perceptions between buyers and suppliers regarding how the business relationship changes after barcoding is implemented. For example, buyers doubt suppliers' commitment to barcoding and suppliers feel pressured to quickly adopt an unfamiliar technology without adequate customer support. Over the course of time, relationship strength and satisfaction increase as exchange partners make adjustments and shocks to the relationship dissipate. Both buyers and suppliers feel that they will indeed have better business relationships with their barcoding partners in the long term than they have with them today.

Publication Source (Journal or Book title)

Forest Products Journal

First Page

32

Last Page

40

This document is currently not available here.

Share

COinS