Creolé Coffee
Document Type
Article
Publication Date
12-1-2004
Abstract
Creolé Coffee had just started to achieve regional and national success. However, recent volatility in the world coffee market resulted not only in price instabilities, but also created difficulty in procuring the high-quality product customers had grown to expect from Creolé. In examining this situation, Jim Brewer determined that the company must adapt their relationships with producers to ensure the availability of the quality and quantity of coffee needed to produce the premium blends consumers now associate with Creolé. In turn this would allow the company to provide consumers with a high quality product at a stable price. © 2004 International Food and Agribusiness Management Association (IAMA). All rights reserved.
Publication Source (Journal or Book title)
International Food and Agribusiness Management Review
First Page
76
Last Page
86
Recommended Citation
Kennedy, L., & Roule, E. (2004). Creolé Coffee. International Food and Agribusiness Management Review, 7 (2), 76-86. Retrieved from https://repository.lsu.edu/ag_econ_pubs/253