Consumer Perceptions of a Potential Fresh Ground Beef and Poultry Product

Document Type

Article

Publication Date

12-1-2002

Abstract

Consumer concerns with the consumption of fat and cholesterol have encouraged many to seek alternatives to regular ground beef. A sample of Louisiana households was surveyed by mail to examine the willingness of consumers to purchase a blended fresh ground beef and poultry product relative to alternative ground products. Multinomial logit analysis was used to analyze the data. The important variables in the Yes versus No purchase decision for the blended product were: beef is one of the household's two most popular fresh meats, the household had consumed hamburger during the last month, the respondent had mixed the two products in the home, age, single adult head, and Caucasian. Gender, children in the household, education, presence of a homemaker, and family income were less important variables. © 2002 by The Haworth Press, Inc. All rights reserved.

Publication Source (Journal or Book title)

Journal of Food Products Marketing

First Page

49

Last Page

62

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