When Cool Meets Algorithm: AI-Assisted Design, Disclosure Strategies, and the Reconstruction of Brand Coolness in Fashion

Authors

• Xinjie Huang, Zhejiang Sci- Tech University
• Qichao Zheng, Zhejiang Sci- Tech University

Document Type

Conference Proceeding

DOI

10.31390/lsufashion.26.16

Publication Date

2026

Recommended Citation

Huang, X., & Zheng, Q. (2026). When Cool Meets Algorithm: AI-Assisted Design, Disclosure Strategies, and the Reconstruction of Brand Coolness in Fashion. https://doi.org/10.31390/lsufashion.26.16