Title
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study
Document Type
Article
Publication Date
1-26-2022
Publication Source (Journal or Book title)
International Journal of Sports Marketing and Sponsorship
Recommended Citation
Wang, J. J., Qian, T. Y., Li, B., & Mastromartino, B. (2022). Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study. International Journal of Sports Marketing and Sponsorship, ahead-of-print (ahead-of-print) https://doi.org/10.1108/IJSMS-08-2021-0172
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