Title
Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters
Document Type
Article
Publication Date
4-5-2022
Publication Source (Journal or Book title)
International Journal of Sports Marketing and Sponsorship
First Page
311
Last Page
325
Recommended Citation
Luo, L., Qian, T. Y., Rich, G., & Zhang, J. J. (2022). Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters. International Journal of Sports Marketing and Sponsorship, 23 (2), 311-325. https://doi.org/10.1108/IJSMS-12-2020-0218
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