Technology use on the front line: How information technology enhances individual performance

Document Type

Article

Publication Date

3-1-2007

Abstract

This study explores and tests a new model that links different types of technology usage to individual-level outcomes. The primary objective of this study is to examine the effects of efficient use (routinization) and effective use (infusion) along with the traditional measure of usage-namely, frequency of use-on two dimensions of individual-level outcomes: information technology-enabled administrative performance and information technology-enabled salesperson performance. To maintain consistency with the existing literature, the authors examine the effects of predeployment attitude toward or acceptance of technology and pre-deployment intended use of technology. The authors discuss managerial implications and provide directions for future research. © 2007 Springer-Verlag.

Publication Source (Journal or Book title)

Journal of the Academy of Marketing Science

First Page

101

Last Page

112

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