Document Type
Article
Publication Date
1-1-2021
Abstract
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup prepared for a successful exit that would reward founders, employees, and investors for their success, the coronavirus disease of 2019 (COVID-19) pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the firm put in place to set itself up for a return to growth after the crisis.
Publication Source (Journal or Book title)
Communications of the Association for Information Systems
First Page
624
Last Page
638
Recommended Citation
Piccoli, G., Pigni, F., Wixom, B., & Rodriguez, J. (2021). TRIPBAM: Creating Digital Value during the COVID-19 Pandemic. Communications of the Association for Information Systems, 49, 624-638. https://doi.org/10.17705/1CAIS.04933