Semester of Graduation

Fall 2025

Degree

Master of Science (MS)

Department

Agricultural Economics & Agribusiness

Document Type

Thesis

Abstract

The textile industry is a major contributor to climate change, and uses high amounts of chemicals, energy, and water. The textile industry is exploring less resource consuming alternatives like hemp as an option for conventional fibers used in the industry, due to its social, economic, and environmental sustainability potential. Although hemp is not a new agricultural crop in the United States, its production was banned in the 1930s. Recent farm bills have revitalized potential for industrial hemp production. Industrial hemp is less resource and emission intensive for production compared to other fibers such as cotton, and synthetic fibers. There is a growing interest in hemp-based products for their health and wellness benefits, yet there is a lack of research on consumer preferences and willingness to pay for hemp fabrics. We used a Discrete Choice Experiment to evaluate consumer preferences for different textile items and attributes including country of origin, fiber composition, organic labeling, and price. With the results of this research, we have narrowed the existing gap in research on consumer preferences and willingness to pay for these hemp-based products. Results indicate that there is no clear preference between cotton and hemp-blend. Additionally, there is no preference between the types of items, but participants strongly prefer items made with organic fabrics and are willing to pay up to $2.51. Also, consumers value more items made in the U.S. compared to items made in China.

Date

11-3-2025

Committee Chair

Penn, Jerrod

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Available for download on Tuesday, November 03, 2026

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