Semester of Graduation

Spring

Degree

Master of Science (MS)

Department

Textiles, Apparel Design and Merchandising

Document Type

Thesis

Abstract

Poor fit of apparel products has been troublesome for both the consumers and manufacturers for many years. The acquisition of a correct set of body measurements is crucially important for achieving proper fitting apparel. Three-dimensional body scanning technology has been recognized as a promising alternative to the traditional measuring tape method of obtaining body measurements. Three-dimensional body scanners are quick, efficient, highly reproducible, and largely free of error related to human intervention.

The purpose of this study was to investigate consumers’ preferred type of body scanning technology. Three types of body scanners (traditional body scanner, suit-based body scanner, and mobile-based body scanner) were compared using the Technology Acceptance Model (Davis, 1989) as the theoretical framework. Consumers’ perception on usefulness and ease of use were compared among the three scanner types.

An online survey was administered using Qualtrics® software for data collection. Data included 382 responses, out of which only 220 were valid. Data was analyzed using SAS® software to test formulated hypotheses. Findings indicated that participants’ perceived usefulness did not vary across the three types of body scanners, but the mobile-based body scanner was perceived to be easier to use than the traditional body scanner. The suit-based body scanner was perceived to be easier to use by men. Gender did not have any significant effect in the preference of the traditional and the suit-based body scanner, but gender was a significant source of variation in preference of the mobile-based body scanner.

Committee Chair

Stannard, Casey

DOI

10.31390/gradschool_theses.5079

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