Membership-based fundraising within higher education : a strategic marketing management perspective

Identifier

etd-04132013-121418

Author

Joshua Paul Garland, Louisiana State University and Agricultural and Mechanical CollegeFollow

Degree

Master of Arts in Liberal Arts (MALA)

Department

Liberal Arts

Document Type

Thesis

Abstract

This thesis provides a comprehensive approach to launching a successful parent membership-based fundraising program, an exploration of best practices in the United States, and a complete development plan for parent fundraising for a large public university. The research discussed is applicable to many different organizations who wish to start a parent fundraising program, with the strongest relevance on parent fundraising within large public universities. This thesis is intended for an audience familiar with the intricacies of fundraising; however, primary, secondary, and other higher education markets may be strongly interested in the research discussed.

Date

2013

Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Recommended Citation

Garland, Joshua Paul, "Membership-based fundraising within higher education : a strategic marketing management perspective" (2013). LSU Master's Theses. 2190.
https://repository.lsu.edu/gradschool_theses/2190

Committee Chair

Karam, Thomas

DOI

10.31390/gradschool_theses.2190