Date of Award
1980
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Marketing (Business Administration)
Abstract
Consumer researchers, in an endeavor to further understand and explain consumers' market behavior, have devoted significant effort toward conceptualizing and empirically researching the socio-psychological phenomena of attitude formation and changes. One concept which has only recently emerged.
Recommended Citation
Ortinau, David Joseph, "An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework." (1980). LSU Historical Dissertations and Theses. 3533.
https://repository.lsu.edu/gradschool_disstheses/3533
Pages
287
DOI
10.31390/gradschool_disstheses.3533
COinS