Date of Award
1978
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Marketing (Business Administration)
Recommended Citation
Demirdjian, Zohrab S., "Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase." (1978). LSU Historical Dissertations and Theses. 3194.
https://repository.lsu.edu/gradschool_disstheses/3194
Pages
206
DOI
10.31390/gradschool_disstheses.3194
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