Date of Award
1977
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Marketing (Business Administration)
Recommended Citation
Abramson, Joseph, "Comparative Advertising, Inoculation Theory, and the Prevention of Attitude Change Among Brand Loyal Consumers: a Laboratory Experiment." (1977). LSU Historical Dissertations and Theses. 3145.
https://repository.lsu.edu/gradschool_disstheses/3145
Pages
165
DOI
10.31390/gradschool_disstheses.3145
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