Date of Award
1977
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Marketing (Business Administration)
Recommended Citation
Sellars, Ronald Kay, "A Study of the Effectiveness of Comparative Advertising for Selected Household Appliances." (1977). LSU Historical Dissertations and Theses. 3134.
https://repository.lsu.edu/gradschool_disstheses/3134
Pages
166
DOI
10.31390/gradschool_disstheses.3134
COinS