An Investigation of the Concept of Store Loyalty as a Basis for Marketing Strategy.

Author

Ben Melvin Enis, Louisiana State University and Agricultural & Mechanical College

Date of Award

1967

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Recommended Citation

Enis, Ben Melvin, "An Investigation of the Concept of Store Loyalty as a Basis for Marketing Strategy." (1967). LSU Historical Dissertations and Theses. 1333.
https://repository.lsu.edu/gradschool_disstheses/1333

Pages

242

DOI

10.31390/gradschool_disstheses.1333