Marketing Research

Authors

Alvin C. Burns, Louisiana State University at Baton Rouge

Files

Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Link to Catalog

Click Here

LOC Call Number

HF5415.2 .B779 2014

ISBN

9780133074673

Publication Date

2014

Department

Department of Marketing

Publisher

Pearson

City

Boston

Recommended Citation

Burns, Alvin C., "Marketing Research" (2014).