Why TV is Not Our Fault: Television Programming, Viewers, and Who's Really in Control
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Description
For more than five decades, we've been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. We've been led to believe that it shows us the world's events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. We're told that if you don't like what you see on TV, don't blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are 'responsible' for the existence of shows like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of 'competition' among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault_and who's really to blame.
Link to Catalog
LOC Call Number
PN1992.3 .U5 M35 2005
Publication Date
2005
Department
Manship School of Mass Communication
Publisher
Rowman and Littlefield
City
Lanham
Recommended Citation
Meehan, Eileen R., "Why TV is Not Our Fault: Television Programming, Viewers, and Who's Really in Control" (2005).