Dangerous Hoops: A Forensic Marketing Action Adventure
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Description
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
Link to Catalog
LOC Call Number
HF5415 .D26 2011
ISBN
9780807139110
Publication Date
2011
Department
Department of Accounting, Department of Marketing
Publisher
Louisiana State University Press
City
Baton Rouge
Recommended Citation
Crumbley, D. Larry and Karam, Thomas J., "Dangerous Hoops: A Forensic Marketing Action Adventure" (2011).