Louisiana State University Press
Scholarly study of the Civil War-era press is robust. Thanks to specialized conferences and a steady output of books and articles, we know a lot about how publishers, editors, and correspondents satisfied the ravenous popular hunger for war news and, in the process, reshaped American journalism. Despite their extensive analysis of wartime newspapers, however, scholars have made sustained use of perhaps only half of the available material, because few have closely examined advertisements. Yet ads of all sorts proliferated during the conflict, as sellers seized the opportunity to reach growing numbers of subscribers, while publishers grew increasingly dependent on advertising revenue. Fortunately, Lawrence A. Kreiser, Jr., has demonstrated the importance of advertisements as primary sources in this lively and insightful book.
Woods, Michael E.
"Marketing the Blue & Gray: Newspaper Advertising and the American Civil War,"
Civil War Book Review: Vol. 21
Available at: https://repository.lsu.edu/cwbr/vol21/iss4/20