Essay: Technology in the classroom: Teaching business marketing in the 21st century

Document Type

Article

Publication Date

12-16-1998

Abstract

Ellis (1996) cites the Business Education Forum Policy Statement Number 53 (McDowell 1993) that states “… business educators must review their instructional goals and strategies in light of advances in technology to ensure that identified student outcomes encompass that technological skills need today and in the future …” To quote Judith Boettcher (1996) “… Providing technology classrooms on our campuses today means thinking substantively about the intersection of teaching and learning processes with the capabilities of information technologies. When you consider the infrastructure and organizational issues surrounding this intersection of teaching and technology, you find that implementing technology classrooms is not for the faint of heart; indeed, it takes deep courage.” © 1998 by The Haworth Press, Inc. All rights reserved.

Publication Source (Journal or Book title)

Journal of Business-to-Business Marketing

First Page

145

Last Page

156

This document is currently not available here.

Share

COinS