Web presence of U.S. primary wood products exporters

Document Type

Article

Publication Date

7-1-2000

Abstract

This Technical Note examines the use of the World Wide Web by primary wood products exporters. Data for the study were collected by a mail survey conducted in February and March of 1999, comprising 324 firms. The adjusted response rate of the survey was 45.7 percent. Results indicate that respondents used the Web mostly for promotion activities. Although value-chain and business processes are currently less frequently used on respondent websites, they are expected to experience the highest growth within the next 2 years. Using a website, respondents primarily target new customers, both foreign and domestic. Few respondents try to reach foreign audiences by addressing them in their native tongue. The study did not find that multilingual websites are likely to be more successful than English-only websites.

Publication Source (Journal or Book title)

Forest Products Journal

First Page

55

Last Page

58

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