Extranet Mediated Business Linkages: Effects on Buyer-Seller Relationships

Document Type

Article

Publication Date

1-1-2015

Abstract

This paper presents a discussion of a proposed research study that will examine differences between Extranet and non-Extranet business structures. The study will look at both business applications as well as how buyer/seller relationships are influenced by this computer-based linkage.

Publication Source (Journal or Book title)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

First Page

415

Last Page

419

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