Perspectives on evaluating competitiveness in agribusiness industries
Document Type
Article
Publication Date
1-1-1997
Abstract
This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented. © 1997 John Wiley & Sons, Inc.
Publication Source (Journal or Book title)
Agribusiness
First Page
385
Last Page
392
Recommended Citation
Kennedy, P., Harrison, R., Kalaitzandonakes, N., Peterson, H., & Rindfuss, R. (1997). Perspectives on evaluating competitiveness in agribusiness industries. Agribusiness, 385-392. https://doi.org/10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V