Semester of Graduation

May

Degree

Master of Arts (MA)

Department

Manship School of Mass Communication

Document Type

Thesis

Abstract

This study examined the relationships between mental health literacy and social media use as an informational resource in college students and their intentions to use teletherapy. Using the theory of planned behavior as the framework, this research explores how attitudes towards teletherapy, subjective norms, and perceived behavioral control influence students' willingness to seek out mental health services such as teletherapy. Findings revealed that mental health literacy is a strong predictor of students' attitudes and perceived behavioral control, reinforcing prior research that links literacy to better health management among patients. Social media was also a strong predictor of subjective norms, highlighting the influence social communities have on students' perceptions of teletherapy. However, while social media contributed to positive attitudes among students, its predictive power on perceived behavioral control was limited.

Through the identification of key factors influencing college students' intentions to use teletherapy services, this research contributes to the growing conversation surrounding digital mental health services after COVID-19. These findings provide valuable ideologies for universities and mental health practitioners who are seeking to implement programs or campaigns targeting college students' mental health management. This research showcases the importance of mental health literacy and providing supportive communities on social media channels to continue fostering positive well-being among students.

Date

3-28-2025

Committee Chair

Hyojung Park

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