Semester of Graduation
Master of Mass Communication (MMC)
With millions of viewers tuning in to sporting events each year, there are many different motivations to analyze as to why there are such a large amount of people involved. More recently, sports streaming services have become a second option for viewers to watch sporting events, creating even more popularity for the sports market. New highs of streaming viewers have been seen with each passing year, as new media continues to take over old traditional media like network television. In 2022, for instance, streaming service viewership surpassed cable tv and broadcasts (Nielsen, 2022), creating a turning of the tide. Many unique motivations are set to be found, and the uses-and-gratifications theory (a theory used in media to help identify motivations behind media viewership) could be used to better identify said motivations.
Dove, Jordan, "Watching Sports Online: Evaluating the Viewing Motivations of Sports Streaming Service Users" (2023). LSU Master's Theses. 5776.