Master of Arts (MA)


Communication Studies

Document Type



This manuscript attempts to act as an organizational entry pamphlet, in providing a wealth of knowledge to those who are looking to get into collegiate coaching for the first time. The majority of participants were selected from the coaching staff of NCAA Division I collegiate women's basketball teams, with a total of 55 participants involved in this study. Although this study was conducted specifically for new collegiate women basketball coaches that are starting the job for the first time, successfully, the results of this study can be applicable to any coach and any sport. Based on the responses of these participants, the main concepts that new coaches should focus on are: Grow in knowledge, Build Relationships, Do your Job, Know your value, Have Great Character, and Have a Balance. As far as what type of goals do coaches have, the primary goals that new coaches should focus on is Mentorship, holding a Standard of Excellence, and on Coaching/Education. The secondary goals that new coaches should have in order to pursue their primary goals, are the lessons that they learn through their experiences and mistakes, which will guide them and lead them to success. The study also supported the hypothesis derived from the socioemotional selectivity theory, which predicted that younger coaches would be more focused on knowledge related goals (goals that optimize the future) while older coaches would be more focused on emotionally meaningful goals (goals related to feelings). Knowing this information can help guide new coaches on how goals change over time and why. Lastly, all the coaches identified the importance of communication in developing and maintaining strong working relationships, not only with their players and staff, but also with administrators, boosters, and for networking purposes.



Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Edwards, Renee



Included in

Communication Commons