Master of Mass Communication (MMC)


Mass Communication

Document Type



This study examines the current status of online news sites in terms of their level of convergence, and how they are affected by different organizational factors such as organizational influence, cross media partnerships and circulation size. A content analysis of the top 100 circulated newspaper dailies in the United States was conducted to provide understanding as to the current status of these online newspaper sites. A number of categories were examined including newspaper circulation size, updatedness, cross media partnership/ ownership, and level of convergence. Results showed that the majority of the Internet newspaper sites examined shared a media partnership on their site. It also showed that a significant amount of these newspaper Web sites had a high level of convergence, and that those with cross media partnerships had a higher level of convergence than those that did not have any partnerships. The study advances our knowledge on how these online newspaper sites have utilized technology in information delivery, as well as what types of partnerships they share and if they utilized their media partners' information. Future studies may further examine the different types of partnerships involved, whether they were strictly parent owned partners or simply affiliated partnerships. Also, time will only allow technology to advance even further, allowing further studies to examine the level of convergence on newspaper Web sites in the future, and possibly whether cross media partnerships still show a higher level of convergence over individually owned newspaper organizations.



Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Xigen Li