Master of Fine Arts (MFA)
The visual consistency of branding makes a significant difference when successfully introduced to another culture. My study focuses on how to facilitate a smooth visual transition in western branding from Latin letters to Chinese characters. To move beyond traditional Chinese type design, Visual Translation introduces a new method for designing Chinese typefaces using existing Latin typefaces. This web-based educational tool seeks to help Chinese graphic design students and type enthusiasts, with emphasis on designers who are working in a cross-cultural environment to maintain visual consistency for branding.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Cao, Yifang, "Visual translation: a new way to design a Chinese typeface based on an existing Latin typeface" (2012). LSU Master's Theses. 102.