Date of Award


Document Type


Degree Name

Doctor of Education (EdD)


The purposes of this study were (1) to determine the present status of educational media services in institutions of higher education offering doctoral programs in instructional technology; (2) to compare levels of adequacy of educational media services as perceived by educational media directors; and (3) to identify innovative practices, concepts, and emerging trends of educational media services in higher education. A descriptive survey instrument was developed to solicit data concerning staff, budget, educational media services, physical facilities, non-print materials collections, and audiovisual equipment inventories. Survey instruments were sent to the educational media directors of the forty-two universities offering doctoral programs in instructional technology. Twenty-four usable responses were received. Data produced by the survey were compiled into two profiles: (1) a profile of the individual university educational media services, and (2) a profile depicting the educational media services at universities offering doctoral programs in instructional technology. Statistical results were entered before each survey item, and a coded list of institutions responding to each survey item was provided. The current status of the educational media services at universities offering doctoral programs in instructional technology was discussed. Levels of adequacy were also noted. Observations and recommendations were based upon a comparison of the data gathered with the concepts for educational media services as proposed by authoritative sources found in the literature. No attempt was made to evaluate the educational media service programs of individual institutions. Educational media services including basic audiovisual equipment, materials, producting facilities, and consultation were provided by all of the institutions responding to the survey. All media centers reported were centrally organized and administered. The aspects of the service programs most often reported by the educational media directors to be inadequate were materials collections and facilities. The respondents were about equally divided concerning their opinions of the adequacy of their budgets. Two recommendations from this study were: (1) that educational media services be sufficiently funded in order to eliminate the necessity of charging fees for institutionally related services and (2) that educational media services to non-institutional users be restricted to those activities which are demonstrably beneficial to the university or its relationship to the community at large.