Date of Award
1973
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Recommended Citation
Granger, Fred Wells Jr, "A Theoretical Model to Optimize Advertising Expenditures." (1973). LSU Historical Dissertations and Theses. 2394.
https://repository.lsu.edu/gradschool_disstheses/2394
Pages
209
DOI
10.31390/gradschool_disstheses.2394
COinS