Doctor of Philosophy (PhD)


Political Science

Document Type



This dissertation explores the various traits that predispose individuals or groups to participate in political boycotts by refraining from purchasing goods and services from companies with the goal of promoting their political beliefs and goals. Specifically, this research considers the effects of political ideology, attitudes toward historically-marginalized groups, and identification with grievance groups shape self-reported participation in political consumerism in the United States and Europe. Using data from the 2016 and 2020 American National Election Survey and the eighth, nineth and tenth rounds of the European Social Survey, I find that although political consumerism has been seen as a liberal game, recent event in the United States has led to more engagement from conservatives in boycott activities. I present the “conservative swing” argument as an explanation for the retaliatory boycott activities seen among conservatives in recent years. I also find that political ideological intensity – both liberal and conservative – drives political consumerism across Europe in 2016 and 2018.



Committee Chair

Garand, James C.

Available for download on Wednesday, May 29, 2024