Degree

Doctor of Philosophy (PhD)

Department

Agricultural and Extension Education and Evaluation

Document Type

Dissertation

Abstract

The specialty cut flower industry is expanding nationwide, including southeastern states such as Louisiana. Existing studies and market analyses focus on national trends of other regions with established floriculture networks, leaving a critical gap in understanding the unique challenges and opportunities faced by growers in Louisiana. This lack of data limits the ability of extension professionals, policymakers, and industry stakeholders to develop targeted strategies that support local production and market development. This study used qualitative case study methods to investigate the practices, challenges, and needs of 13 specialty cut flower growers in Louisiana. The study utilized Urie Bronfenbrenner’s (1979, 1986) ecological systems theory as a theoretical lens in which to assess the findings. The researcher conducted semi-structured personal interviews followed by qualitative coding of transcripts, emails, and social media observations.

The analysis revealed four major themes: (1) Environmental and Structural Constraints, (2) Entrepreneurial and Operational Challenges, (3) The Dominance of Digital Information and Influencer-Driven Learning, and (4) Prioritization of Sustainable Practices. The researcher identified twelve subthemes relating to the research questions. Findings revealed that cut flower growers deal with a myriad of challenges related to Louisiana’s climate and business management strategies. Growers increasingly rely on online learning, peer networks, and social media influencers for cut flower production information because few resources are specifically targeted to the Gulf South. Additionally, there is a strong emphasis on growing flowers in a sustainable manner without pesticides. Recommendations including the need for Louisiana-specific growing information, flower variety trials, high tunnel training, business training, social media training, and expansion of peer networks were developed to address the findings and conclusions.

Date

6-22-2026

Committee Chair

Richardson, William

LSU Acknowledgement

1

LSU Accessibility Acknowledgment

1

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