E-business strategy in franchising

Authors

Ye Sho Chen, Louisiana State University
Chuanlan Liu, Louisiana State University
Qingfeng Zeng, Shanghai University of Finance and Economics

Document Type

Article

Publication Date

12-1-2010

Publication Source (Journal or Book title)

Encyclopedia of E-Business Development and Management in the Global Economy

First Page

316

Last Page

324

Recommended Citation

Chen, Y., Liu, C., & Zeng, Q. (2010). E-business strategy in franchising. Encyclopedia of E-Business Development and Management in the Global Economy, 1, 316-324. https://doi.org/10.4018/978-1-61520-611-7.ch031