Doing Collaboration: How Organizations Use Facebook to Foster Collaboration
Document Type
Article
Publication Date
10-19-2016
Abstract
While organizational self-interest dominates discourse about nonprofit social media use, the technology also has the capacity to strengthen interorganizational collaboration. This research used grounded theory to explore how organizations used Facebook to collaborate. The study included the population of one network of antipoverty organizations in a state plagued by persistent poverty if they had a Facebook page (N = 47). The sampling frame included all Facebook posts on each organization’s Facebook page during March 2013. Findings revealed that organizations posted content indicating the presence of a collaboration continuum including information about programs, events, and cause awareness among collaborators, other organizations, or volunteers.
Publication Source (Journal or Book title)
Human Service Organizations Management Leadership and Governance
First Page
553
Last Page
571
Recommended Citation
Livermore, M., & Verbovaya, O. (2016). Doing Collaboration: How Organizations Use Facebook to Foster Collaboration. Human Service Organizations Management Leadership and Governance, 40 (5), 553-571. https://doi.org/10.1080/23303131.2016.1197869