Understanding the impact of individual creativity with information technology upon the deep usage of IT systems

Document Type

Conference Proceeding

Publication Date

12-1-2013

Abstract

In today's competitive business world, creativity is an important component in enhancing an organization's ability to retain its competitive advantage and stay ahead of competitors. In order to exploit creativity, firms must learn to identify and leverage it across all levels of the organization. Nonetheless, despite the importance of creativity, no work to date has conceptualized individual creativity with IT, nor studied the impact of creativity with IT upon the deep usage of IT systems. In this paper, we report the results of a study involving 111 users of an Electronic Document System that finds creativity to be a stronger driver of the creation of novel and useful ideas about IT than innovation or self-efficacy. By extension, it was a stronger predictor of the deep usage of IT even after accounting for perceptions towards the IT. © (2013) by the AIS/ICIS Administrative Office All rights reserved.

Publication Source (Journal or Book title)

19th Americas Conference on Information Systems Amcis 2013 Hyperconnected World Anything Anywhere Anytime

First Page

3791

Last Page

3802

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