Document Type

Report

Publication Date

2024

Abstract

The 2024 Louisiana Survey is the latest in an annual series of statewide surveys from the Reilly Center for Media & Public Affairs at Louisiana State University’s Manship School of Mass Communication.

Reflecting the continuing evolution of survey research, we used two approaches for this year’s survey. First, we used our traditional probability-sampling approach to draw landline and cell phone numbers for a live-interview telephone survey. Second, in partnership with the research firm YouGov, we administered an online survey to a nonprobability sample of Louisiana residents who participate in the YouGov panel. We use statistical weights in the analysis of responses from both modes to adjust for likelihood of participation and ensure each sample represents the population of adult Louisiana residents. More information about our methods, including YouGov’s strategy for generating representative samples, is available in the survey methodology section of this report.

The body of this report focuses on results from the traditional telephone mode with probability sampling. However, interested readers can find the topline results f rom both samples at the end of this document.

The mission of the Louisiana Survey, which began i n 2003, is to capture Louisiana residents’ assessments of life i n the state, including their beliefs about the quality of the economy and government performance, as well as their attitudes on policy issues of contemporary importance. To that end, each year the Louisiana Survey contains core items designed to serve as barometers of public sentiment, including assessments of whether the state is heading in the right direction or wrong direction and perceptions about the most important problems facing the state. The 2024 Louisiana Survey also includes questions about perceptions and experiences with crime, climate events, and coastal land loss, as well as questions to measure attitudes about criminal justice, energy, environmental, and coastal policies.

As part of an effort to ensure that the Louisiana Survey fulfills its public service mission, the research team solicited input about topics for the survey from members of the policy community across the political spectrum. These advisors provided invaluable insight into the design of the questionnaire and in identifying the contemporary policy questions that could most benefit from an understanding of the public’s views. While we are indebted to them for their time and contributions, they bear no responsibility for final decisions on the questionnaire, analysis, and interpretation appearing in this report or for any mistakes therein.

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