Document Type

Report

Publication Date

2025

Abstract

The 2025 Louisiana Survey is the latest in an annual series of statewide surveys from the Reilly Center for Media & Public Affairs at Louisiana State University’s Manship School of Mass Communication.

Reflecting the continuing evolution of survey research, we use two approaches in this year’s survey:

  1. In partnership with the research firm YouGov, we administered an online survey to a nonprobability sample of Louisiana residents who participate in the YouGov panel, selected to represent the state’s adult population geographically and demographically.
  2. We use a traditional probability-sampling approach to draw landline and cell phone numbers for a live-interview telephone survey.

For both samples, we use statistical weights in the analysis of responses to adjust for likelihood of participation and ensure each sample represents the geographic and demographic distributions of the adult population of Louisiana. More information about our methods, including YouGov’s strategy for generating representative samples, is available in the report’s methodology section.

This report discusses both the online version and the telephone version, especially when the latter allow us to make comparisons to prior years. Interested readers can find the topline results from both samples at the end of this report.

The mission of the Louisiana Survey, which began in 2003, is to capture Louisiana residents’ assessments of life in the state, including their perspectives on the economy and government performance, as well as their attitudes on contemporary policy issues. To that end, each year the Louisiana Survey contains core items designed to serve as barometers of public sentiment, including assessments of whether the state is heading in the right direction or wrong direction and perceptions about the most important problems facing the state. The 2025 Louisiana Survey also includes questions about perceptions and experiences with crime as well as questions about criminal justice, energy, housing, and education policies.

As part of an effort to ensure that the Louisiana Survey fulfills its public service mission, the research team solicits input about topics for the survey from members of the policy community. These advisors provide invaluable insight into the design of the questionnaire and in identifying the contemporary policy questions that could most benefit from an understanding of the public’s views. While we are indebted to them for their time and contributions, they bear no responsibility for final decisions on the questionnaire, analysis, and interpretation appearing in this report or for any mistakes therein.

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