The impact of location on restaurant customer reactions to beef safety events

Document Type

Article

Publication Date

1-1-2005

Abstract

This study addresses the influence of location of a media-reported beef safety problem on consumer perceptions of the safety of their local beef supplies. A mail survey (the research instrument) was sent to 2, 500 households in five major U.S. cities. The impacts of location and household socioeconomic characteristics on consumer perceptions of the applicability of a nationally reported safety infraction in one area to the safety of beef in the consumers' local food service market are discussed. The results indicate that the hospitality industry, especially firms with outlets located throughout the United States, should inform customers of the source of beef served in each outlet. © 2004 by The Haworth Press, Inc. All rights reserved.

Publication Source (Journal or Book title)

Journal of Foodservice Business Research

First Page

93

Last Page

107

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