Media news reporting and perceptions of beef safety

Document Type

Article

Publication Date

6-15-2006

Abstract

The typical consumer uses his or her prior perceptions of the safety of fresh beef to evaluate any new, media-reported, safety scares involving fresh beef. Consumer reactions to media reports on the BSE outbreak in England, Oprah Winfrey's negative "hamburger statement," and major packer recalls of fresh beef were assessed using a mail survey of households in five major U.S. cities. Ordered probit analysis was conducted to estimate the characteristics of the population in which these three issues had the greatest influence on consumer perceptions of beef safety. © 2006 by The Haworth Press, Inc. All rights reserved.

Publication Source (Journal or Book title)

Journal of Food Products Marketing

First Page

89

Last Page

98

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