A framing analysis of organizational communications in sport for development

Document Type

Article

Publication Date

1-1-2023

Abstract

Research question: How do Sport for Development and Peace (SDP) organizations frame sport and development in their written organizational communication with external stakeholders? Research methods: A qualitative document analysis was conducted based on textual data collected from websites of 115 organizations representing a wide range of sports and geographical locations. Results and Findings: Findings revealed that SDP organizations frequently frame inherent, transferable, and instrumental values of sport while development was communicated through several different frames centered around sport development, hegemonic tendencies, individual development, and alternative values. Implications: These findings extend the existing knowledge base around the meanings SDP practitioners ascribe to the concepts of sport and development in their communications with external stakeholders. A taxonomy model is presented which can serve as a foundation to better understand organizational communication in SDP.

Publication Source (Journal or Book title)

Managing Sport and Leisure

First Page

698

Last Page

713

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