Learning to Pitch: A Review of Content in Sport Sales Courses

Document Type

Article

Publication Date

4-1-2025

Abstract

Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide a community-based solution to the deficit of historical sport sales course materials and syllabi in any given department. Syllabi were analyzed using a combined content-analysis approach. Findings include prevalent content themes, a summary of required materials, and the adaptability of skills learned through sales coursework. Similarly, the utility of microcredentials as course content in sport sales, a concept not previously explored in sport sales pedagogy literature, is highlighted by the current findings and discussed as an avenue for future research.

Publication Source (Journal or Book title)

Sport Management Education Journal

First Page

62

Last Page

71

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