Semester of Graduation

Spring

Degree

Master of Mass Communication (MMC)

Department

Manship School of Mass Communication

Document Type

Thesis

Abstract

ABSTRACT

This thesis examines perceptions of the portrayal of Black women in contemporary reality dating/romantic television shows, emphasizing the persistence of Eurocentric beauty standards and harmful stereotypes. In this thesis, I examine these stereotypes: Jezebel, Angry Black Woman, The Strong Black Woman, and The Rejected Black Woman, which I refer to as the "not my type" archetype/image. My research is significant for several reasons, including filling in the gap where previous literature surrounding reality TV, dating shows, and their impact on Black women was scarce. My research incorporates 25 interviews with Black women to examine audience reception towards representation and images associated with Black women in dating reality shows. In addition, the study utilizes cultivation theory and social learning theory to frame the study and interpret the results or perceptions of racial dating preferences and representation of Black women in reality dating TV. The data illustrated that Black women are highly media literate, and may not internalize most media that portrays/treats Black women negatively. However, there was a high level of critiques for dating shows, especially regarding more diverse representation of Black women. Overall, I explore Black women’s perceptions of reality dating TV, proving how racism and misogyny impact Black women through all forms of culture and society.

Date

4-2-2025

Committee Chair

Asha S. Winfield

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